A quick copy+paste of my curation and ruminations around CREATIVITY as a transformative asset for LIFE, LEARNING and WORKING.
CREATIVITY IS WANTED IN WORK
The U.S. study, Creativity and Education: Why it Matters (Adobe), sheds light on the role of creativity in career success and the growing belief that creativity is not just a personality trait, but a learned skill.
85% said it was a critical skill for their career
78% wish they had more ability
82% wish they had more exposure at school.
I like these two credible references
Creativity as a transformative asset
A recent PricewaterhouseCoopers 2016 CEO Survey cited creativity as one of the key skills needed for employees today. Furthermore, CEOs have said creativity is the most challenging skill to recruit and retain in employees. Visionary business leaders know that in order to succeed in tomorrow’s economy, where productivity will be a given, they need to solve this problem by unlocking the creativity of their employees and then infusing that ingenuity into their company’s products, solutions, and business strategy
The Future of Work is Creative
We face global issues that require all of us to unleash our creative potential to solve problems, make new connections and generate ideas.
Creativity is not only the domain of artists and musicians. It is a process in which we all can engage and all need to encourage.